In India, almost everyone uses mobile phones, maybe not android or other smartphones but almost everyone has a mobile and can receive text SMS. Estimated users may increase up to 966 million by 2023. Now you get an idea of the scope of BULK SMS in India.
If you are not using BULK SMS then you are missing a large group of your potential customers. So the question comes to mind, HOW CAN I GET BULK SMS SERVICE? Here are some points which can help you with this:
How can I get a bulk SMS service?
- SELECT YOUR BULK SMS PROVIDER
There are many Bulk SMS service providers in Delhi NCR nowadays. Sometimes it can be very tricky to choose the right one. There are thousands of companies in Delhi only. Everyone claim as best but you need to check all information about that company including pricing, validity, etc. with quality work. Checking a company’s profile history, reviews on Google my business, etc. can help a lot.
- CREATE YOUR ACCOUNT
It will require a unique ID and password identification factor. When you hire the right service provider, they will create your account. Therefore, you need not worry about that. Just provide the needed information. You need to do your DLT registration. DLT stands for Distributed Ledger Technology. For DLT registration you need:
- PAN card ( Mandatory )
- GST certificate ( Depends on business )
- Company registration certificate ( Depends on business )
- INCORPORATION certificate ( Depends on business )
- CUSTOMER DATABASE
Much better to have your database (phone numbers). If you already have enough database then great otherwise need not worry. You can buy a database or your bulk SMS service provider will add data. Generally, 10K SMS are minimum number provided mostly by firms. The database can obtain based on:
- State
- City
- Pin code
- WRITE A CUSTOM TEXT MESSAGE
You can send personalized SMS to your customer. Commonly character limit in bulk SMS is 160 characters for English and 70 characters for other languages like Hindi. If the character limit exceeds the cost of sending SMS will increase and make it a pricey service. For example, If the cost per SMS is 10 paisa/SMS and you are purchasing 10,000 SMS then your cost of total service will be 1,000+18% GST but if you exceed your character limit then it will cost you double, that is 20 paisa/SMS and you only get 5,000 SMS in the same cost ( 1,000+18% GST ).
- SCHEDULE THE DATE AND TIME
You can choose when to start your SMS shooting. Select the right date and time. Promotional SMS can be sent between 9 am-9 pm. Transactional SMS can be sent 24*7. The right time depends on the type of your service or product and the type of customer you want to target. For example, scheduling greeting SMS to existing customers in the morning of 15th August is better to make good customer relationships, and sending offers and discounts SMS 1 or 2 weeks earlier than the Diwali festival is a good strategy.
- PREVIEW MESSAGE AND SEND
In just one click reach 1000s of customers. A correctly designed message, good data, and a good service provider firm can get you good plenty of business leads in just one click. Bulk SMS is almost instantaneous.
CONCLUSION
If you are not using BULK SMS you are losing plenty of profits. There are many service providers in the market. Company reviews and profile history can help in choosing the right firm. Complete your DLT and make a user ID. Writing a perfect message under the character limit is very important. Schedule for the right date and time. Preview and assure to send it. Reach 1000s of customers in just one click.
