___ 6. Ads in E-zines. Identify other e-zines whose readership matches your marketplace. You can manage this by searching the directory is important of E-zines. Find out if the e-zines accept advertising and what their rates are. Run at least three to four ads in a row to get an accurate idea of how well the ad is working. Also, make sure you use an ad-tracking program to see how many clicks each ad is getting, such as the one we use that comes with our shopping cart system. Some people won't provide you a review duplicate. Plenty of marketers get requests for review copies from those who ju
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