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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is an effective method of engaging the audience in a tale which will take time to conclude. JJ Abrams often uses this technique in his films. The film Lost was a great example of this. He asked the audience questions that would not be answered, and then held on to their attention for years. They provide a curated assortment of products Mystery boxes are a burgeoning trend in online shopping. They have caught the attention of consumers across the globe thanks to their carefully ch
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