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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box game is a great way to break the ice and encourages curiosity, unity, and deeper connections among participants. It also encourages participants to try new things and take a step outside of their comfort zones. Mystery box sellers should be upfront with their customers about the value and content of their products. This will help buyers avoid disappointment or unethical practices. They create a sense of surprise Mystery boxes are popular with customers due to their sense adventure and the chance t
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