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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a fantastic way to boost sales and build buzz around your brand. However they can be risky if they are not handled appropriately. Be sure to have a plan prior to selling these items. The Mystery Box icebreaker encourages the participants to share their personal stories and experiences that relate to the items they select from the mystery box. It also aids in developing empathy and improve interpersonal skills