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Talk about generations is everywhere and particularly so in organizational science and practice. Recognizing and exploring the ubiquity of generations is important, especially because evidence for their existence is, at best, scant. In this article, we aim to achieve two goals that are targeted at answering the broad question "What accounts for the ubiquity of generations despite a lack of evidence for their existence and impact?" First, we explore and "bust" ten common myths about the science and practice of generations and generation