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https://zenwriting.net/homegro....wth4/widen-broaden-m
Content Speaking of funnels, make sure your content strategy is designed to attract consumers from all stages and actively contribute to generating conversions. Once you’ve gotten your audience persona down, review your existing content to determine what’s working and what’s not. These insights include your audience’s demographic information, interests, pain points, and content preferences, to mention a few. An audience persona (or buyer persona) is a semi-fictional