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The proposed model can be utilized in examining consumer behaviors in the hospitality industry, especially in the COVID-19 era.This research draws on protection motivation theory, temporal construal theory, and self-determination theory to understand consumption practices during a pandemic crisis by looking at the narratives of British consumers during the COVID-19 crisis. A two-stage design is adopted the first stage adopts an exploratory strategy to identify consumption-related themes using netnography, while the second stage explores
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