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Why Are Online Mystery Boxes So Popular? Online mystery boxes are a popular method to introduce consumers to new products. The boxes are packed with surprises that consumers aren't aware of until they open them. Unboxing videos uploaded to YouTube and TikTok by streamers and influencers amplifies this thrill-seeking aspect. The value of mystery items usually exceeds the cost of their purchase. This creates a sense excitement and anticipation among customers. The mystery boxes can also boost sales and increase
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