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s, Ganière, Seifert, Hauw, Iodice and Adé.Consumers' perceptions of a brand (e.g., competence or warmth) may directly affect their brand trust, purchase intention, and ability to achieving corporate goals of sustainability. However, gender acts as a moderator in the influence of brand perception on purchase intention. This study examined the main effects of brand perception on purchase intention, the moderating effect of gender, and the mediating effect of brand trust by conducting two experiments and a path analysis. Findings from exper

What to Expect From a Car Accident Lawsuit You could be eligible for compensation if were involved in a vehicle accident. This could cover everything from transport costs to medical costs and assistance with household chores. Generallyspeaking, you must be unable to perform your daily routine within 90 days after the incident. You should make a claim if your injury is severe enough to be deemed serious. A fair settlement in a car crash case There are a variety of factors to consider when getting a fair settlement in a car accident claim. The