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Having an online presence is crucial for businesses to succeed in today's digital age. Search engines like Google play an important role when it comes to online visibility. The most popular search engine on the planet, Google processes over 56 billion searches per day. If you want your website to be found by potential customers, you will need to rank higher on Google. Achieving a high ranking on Google is no easy task. In to achieve this, you need an integrated strategy that incorporates technical, on-page, and off-page optimization techniques. This article discusses