https://www.selleckchem.com/pr....oducts/dibutyryl-cam
Environmental values are key factors influencing consumers' purchase intentions and improving consumers' willingness to buy green products is crucial for the sustainable development of ecological environments. Based on environmental values and green product trust, the present study classified environmental values into egoistic, altruistic, and biospheric values and discussed the influence mechanisms of environmental values on green product purchase intention. On this basis, the study verified the mediating role of env