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They must also put a system in place for handling calls and messages that are in languages other than English. Clients want to feel valued, and one way your business can show this is by allowing them to air their concerns in their local language. By making inquiries and purchases easier for non-native English speakers, you can turn them from prospects or occasional buyers to repeat/long-term clients. In Statista’s 2018 survey among U.S. customers, 44 percent of respondents stopped d