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This is the fourth in a series of articles on program evaluation. You will find the others also posted on this web site. These articles are built to provide agencies by having an breakdown of this program evaluation process and also the methods to ask informed questions of professional consultants that they can help. Taking as a given you have worked over the previous procedures in this technique that are outlined in the last articles, you're now ready to hone in on the question of the items you're going to m

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I have my Twitter application, "TweetDeck", monitoring conversations about focus groups. Hardly a day goes by when someone doesn't Tweet that "Apple doesn't do focus groups...Steve Jobs says that people have no idea of what you have showing them." Was that 140 characters? Well, you receive the gist. To paraphrase Lloyd Bentsen's famous line from his Vice Presidential debate with Dan Quayle, my solution is "I knew Steve Jobs. I caused Steve Jobs, and you are no Steve Jobs." Truthfully, I labored on Apple in the past but never have got to meet Steve

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Focus groups have long been a necessary tool utilized by market researchers to derive insights into customer behaviour and attitudes. However, in recent years traditional groups are already superseded by new variants for example the 'virtual' focus group or people who are conducted on the telephone. While these kinds of surveys offer advantages regarding cost and convenience, some believe that they don't receive the same quality information that is regularly gained from conventional real-world methods. But why is? The real-world focus groups give y