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Why Are Online Mystery Boxes So Popular? Mystery boxes online have become a popular way for consumers to find new products. The boxes are packed with surprises that the customers do not know until they open them. Influencers and streamers amplify the thrill-seeking aspect by unboxing videos on YouTube and TikTok. The value of mystery products usually exceeds the cost of purchase, creating a sense of excitement and anticipation for customers. In addition the use of mystery boxes
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