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Introduction In today's ever-evolving world, online marketing has become essential for enterprises aiming to expand their customer base. Understanding its core concepts is integral to harnessing the power of the digital space. Body Content Understanding Digital Marketing Digital marketing comprises the techniques used to promote services through online mediums. includes multiple aspects such as SEO, social marketing, email campaigns, and content marketing. Importance of SEO SEO is pivotal for enhancing a website's presence in search results. Approac